Execution is free. Growth isn't. Sameness is the price of free execution.

AI made marketing execution, the making and shipping of pages, posts and ads, close to free. Ivanooo builds the Growth Graph behind your marketing, a detailed record of your goal, buyers, proof and competitors, and aims every piece at one agreed growth target. You see every day whether it is moving.

Get your free growth audit · See how it works

Your competitors use the same AI. So you all sound the same.

Same models, same prompts, same posts, same website words. When a buyer asks AI who to hire, it can't tell you apart, so it recommends whoever it can.

Aim every output at growth.

Your AI can produce almost anything. We decide what is worth producing: one target, leads or cost per customer, agreed in the first conversation with a review date. Every piece is aimed at it, and each result sharpens the next. Volume is not the goal, because execution is free.

One target. Six steps of Growth Engineering working at it.

  1. Context: One living record of the business that every agent reads before it writes, decides or spends: the goal and the number, buyers' questions, provable claims with proof, competitors, every decision and what happened.
  2. Direction: A person's direction on the machine's work, macro and micro: the position it works from, and the moves they make on what it produces, piece by piece, towards the growth goal.
  3. Distinctiveness: You don't sound like everyone else: what is yours, measured against the machine's average and your category's, and placed where AI reads.
  4. Experiments: Choose the few moves worth making, prove them, keep what wins.
  5. Execution: The work done across every channel, on whichever models are best; deliberately the least special part; measured by the level.
  6. Evaluation: Every other step says what should be true. Evaluation proves whether it was.

Each one graded. Run in order, they are one loop. What is Growth Engineering

The machine does the work. You make the calls.

Approvals in Slack, one number to watch. Everything else happens without you.

You'll see every day whether your marketing is working.

One agreed target, with the evidence attached.

You get your own machine, and we run it for you.

Hosted on its own computer, always on. Everything it learns lives in files you own.

The market has agencies, tools, and dashboards. It doesn't have this.

Agencies bill hours. Tools wait for prompts. Trackers watch. Nothing signs a target.

A competitor can copy a page. Not a year of learning.

Every result feeds back into the machine: new work is tested against what already won, approved by you, and remembered. That is why each cycle starts from what the last one proved, and a year of that exists nowhere else.

Built on 10+ years of moving real numbers.

Two Y Combinator startups. Brands across the US, UK, UAE, Singapore and Australia.

  • Pathrise: cost per customer $85 → $33
  • Motion: +150% trial sign-ups
  • Ezra: cost per acquisition $1,500 → $500
  • Just-wears: 500% ROAS
  • Awok: $1.5M sales in 3 months
  • Fitafy: 100,000 app installs
  • fam Properties: 2,500 leads at $25 each
  • Learners Point: organic leads 400 → 1,000 a month

Get your free growth audit.

See how much of your marketing is interchangeable with your competitors', where buyers and AI form their view of you, and the three changes most likely to move your growth. Free, in two business days. Get your free growth audit