The Brand Distinctiveness Index.

A 0–100 score of how distinguishable your brand is to the machines that decide recommendations, scored against your real competitors. Six scoring agents; no score without a citable quote from your own content. Bands: 0–24 Critical, 25–49 Weak, 50–74 Moderate, 75–89 Strong, 90–100 Elite. Tracked over time, not one-shot: the trajectory is the proof.

Two indexes, two jobs

The Brand Distinctiveness Index measures brands. It reads the Yours axis of the Growth Engineering map. The Growth Engineering Index is a different instrument. It scores marketing tools. A brand's score is not a tool's score: the BDI reads a brand's own content, and the Growth Engineering Index reads what a tool does.