In the recommendation funnel, retrieved is not chosen.

Under every AI answer is a funnel from retrieved to transacted. Most brands never get past the first stage.

Retrieved: the machine fetched you. Cited: a fact of yours got used. Named: the machine says your name, which requires an attributable identity. Recommended: you're the answer to who's best. Transacted: an agent acts on it. Each stage is a different failure when you are stuck below it, and a different fix.

Not the five levels

This funnel reads how far AI takes your brand toward a sale. The five levels of Growth Engineering read how much of your marketing runs without a person stepping in, safely. See the map and the five levels.

Why it narrows at Named

Being retrieved is not being named, because a machine can only name what it can attribute. A brand the machine cannot tell apart from its category cannot be recommended, however many pages it publishes. That is why Distinctiveness, step 3 of Growth Engineering, is the work that moves a brand from Retrieved to Named. Hexagon found 3% of brands capture 71% of AI recommendations.

How Ivanooo measures it

The number at the Recommended stage is Share of Recommendation: of all the times an engine is asked to recommend something in your category, the share of answers that return your name. Ivanooo reads it on Google AI Mode and ChatGPT across repeated runs, because one answer is a sample, not a reading.